International Journal of Humanities and Sustainable Innovation  |  ISSN (Print): 3107-7129  |  ISSN (Online): 3107-7129  |  Double-Blind Peer Review  |  Open Access  |  CC BY 4.0

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     2026:2/3

International Journal of Humanities and Sustainable Innovation

ISSN: 3107-7129 | Open Access

The Impact of Sustainable Strategic Planning on Enhancing Logistics Management Efficiency: A Case Study at Al-Waha Beverages, Juices and Mineral Water Company – Babylon

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Abstract

This study explores the impact of sustainable planning on logistics by examining various aspects such as economy, nature, and society. Rather than guessing the results, it organizes the data through essential activities, transporting goods efficiently, storing inventory correctly, and managing supply levels effectively. At Al, Waha, a beverage manufacturer in Babylon, each tier comes from practical reali ties. As traditional ways might be insufficient these days, it is only fair that new methods related to lasting effects deserve to be studied in detail. What is revealed could indicate where existing policies are unable to cope or are successful when challenged. Not every resolution is applicable everywhere; however, the context has a significant influence regardless of the situation. To achieve the objectives of the study, a descriptive and analytical approach was taken. The instruments for data collection were a questionnaire that was specially prepared for this study. The questionnaire was administered to managers and directors who were a part of the planning and logistics activities at the company. The sample was made up of fifty people. The data were analyzed with the help of software such as SPSS, which is used for discovering patterns in responses. After this, testing of research hypotheses was carried out. The study reveals one major finding: there are strong connections between the application of sustainable planning in businesses and the efficient management of their logistics. Furthermore, it is recognized that a predominant emphasis on ecological considerations leads to the most significant changes, such as a reduction in the wastage of resources combined with an increase in the speed of transportation. Based on the research findings, Al, Waha Company was advised to have the management team develop high, level plans to integrate sustainability with core business operations and long, term objectives, It is of equal importance to train the employees, and at the same time, adopt innovative logistics strategies that lead to cost reduction, enhanced company image among customers, and increased competitive advantage.

How to Cite This Article

Rana Zahir Al-Janabi, Haider Harbi Hussein, Emad Wahab Al-Husseini (2026). The Impact of Sustainable Strategic Planning on Enhancing Logistics Management Efficiency: A Case Study at Al-Waha Beverages, Juices and Mineral Water Company – Babylon . International Journal of Humanities and Sustainable Innovation (IJHSI), 2(3), 63-70.

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