A Critical Discourse Analysis (CDA) of Neo-colonial Narratives: Ideological Bias in Western Media toward the Middle East
Abstract
This study aims to explore the deep linguistic, and ideological mechanisms employed by Western media, specifically the American media machine and in framing armed conflicts and political shifts in the Middle East. Applying Critical Discourse Analysis (CDA), and drawing upon Norman Fairclough’s three-dimensional model and Teun van Dijk’s ideological square, the research seeks to expose how power relations and neo-colonialism are reproduced through news textual structures. The study provides a rigorous analysis of the use of supremacist metaphors, biased naming strategies, and the employment of the passive voice to obscure American agency or legitimize its military interventions. Conversely it examines the "demonization" of national resistance movements, portraying them as illegitimate terrorist entities.
The study concludes that American media coverage is not merely a neutral reporting of facts, but rather a socio-political practice saturated with colonial ideology. It reinforces the binary of (Us) (the superior Western self) versus and (Them) (the backward Oriental Other). The findings prove that this discourse functions as a soft power tool for American hegemony, where brutal military interventions and resource plundering are marketed under the guise of (spreading democracy) and (human rights) and while deliberately absenting historical context and the root causes of the region's human suffering.
The results indicate a structural and organic complicity between capitalist media institutions and decision-makers in Washington, necessitating the development of a radical Arabic critical consciousness capable of deconstructing these supremacist narratives and reclaiming sovereignty over the national story in the face of imperial falsification.
How to Cite This Article
Zeina Mohamed Gafoor Al-lawandi (2026). A Critical Discourse Analysis (CDA) of Neo-colonial Narratives: Ideological Bias in Western Media toward the Middle East . International Journal of Humanities and Sustainable Innovation (IJHSI), 2(3), 12-18. DOI: https://doi.org/10.54660/.IJHSI.2026.2.3.12-18