Abstract

The present study is a pragmatic analysis that aims at identifying the intended meaning and providing a better understanding of the language of the Holy Qur’an by examining the applicability of the appeal to promise strategy in Surat Al-Baqarah and its manifestation pragmatically. It is hypothesized that this strategy is used to satisfy the purpose of persuasion in the Holy Qur’an and is realized by using commanding speech acts in presenting the condition part, and promising speech acts in presenting the reward part. The researcher uses a qualitative method and an eclectic model consisting of Searle’s (1979) speech act theory and Asfer and Bairmani’s (2021) appeal to promise strategy. The researcher discusses the results of the analysis and display them in tables of frequencies and percentages. The study concludes that appeal to promise, as a combination of a condition and a reward, is used in the Holy Qur'an to convey its commandments where God Almighty promises people rewards if they comply with His conditions.